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MOXY TO ‘PLAY ON’ ACROSS EUROPE WITH EXPECTED ENTRY TO MORE THAN 40 NEW CITIES BY THE END OF 2020 | |
08 March 2018 – Moxy Hotels, Marriott International’s (NASDAQ: MAR) playful, experiential hotel brand for the next generation of travellers, debuted in Europe in 2014, grew rapidly and is now expanding globally. The brand is advancing its strong presence with plans to expand into more than 40 new destinations in both fast-growing and established markets in Europe in the next three years. With more than 50 signed hotels in Moxy’s pipeline expected to open in Europe between now and year end 2020, the bold brand is sustaining sharp growth in countries such as Germany and the UK, as well as making its entry into key European destinations including France, Portugal and The Netherlands. Moxy accelerated its European footprint in 2017, and expects to continue to grow its robust pipeline for the continent over the next three years:
The Moxy brand debuted in Europe in 2014 with the opening of Moxy Milan, and has since grown to include 20 open hotels in destinations in Europe, North America, and the Asia Pacific regions, with over 90 properties in its development pipeline globally. Defined by attitude rather than price point, Moxy redesigns the traditional affordable hotel experience, allowing guests to work, play and connect whilst surrounded by bold design and contemporary style. With its vibrant lobby spaces based around an amped-up bar experience, cozy rooms with premium comforts, 24/7 self-service grab and go, ample plug-ins for personal devices and free Wi-Fi, Moxy aims to surprise budget-conscious travellers with a thoughtful, spirited and fun guest experience – giving them only what they want and nothing that they don’t. “Moxy was developed to respond to the changing needs of the next generation of travellers and it is this tailored experience that has made it so appealing to both guests and developers alike,” said John Licence, Vice President of Premium and Select Brands at Marriott International, Europe. “Moxy Hotels allow our guests to not take themselves too seriously, providing them with personalized experiences in a well-designed space that is surprisingly affordable, with the latest technology and plenty of social spaces that blend work and play. Giving guests all the fun, comfort and style without the hefty price tags has helped to set the brand up for success in Europe and beyond.” Moxy is largely franchised, which drives rapid growth of the brand. Owners recognize the brand’s value proposition offering quick entry to market, access to world-class global platforms and backing by Marriott Rewards, the industry’s leading loyalty programme. “Moxy is experiencing tremendous growth momentum driven by owners looking to maximize the value of their assets quickly with adaptive, re-use and conversion opportunities,” said Carlton Ervin, Chief Development Officer at Marriott International, Europe. “Moxy’s flexible design makes it a smart choice for owners, as it easily adapts to a range of development projects, including the transformation of unconventional spaces – a spice warehouse, historical office building or vodka factory, for example - into a stylish, disruptive hotel experience.” About Moxy Hotels: • Watch Moxy on YouTube • Engage #AtTheMoxy • Watch the Moxy Manifesto video here About Marriott International, Inc.
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