SWATCH SPRINGS FORWARD IN TIME & INNOVATION WITH NEW CAMPAIGN

New York, NY – March 18, 2019 – Swatch, one of the world’s leading watch companies, recently launched its Swatch x You campaign in the U.S. offering a new dimension of customization and a one-of-a-kind concept to American consumers. Following its successful debut in the U.K. last year, the Swiss watchmakers took its Swatch X You customization concept to the next level by offering consumers the opportunity to personally design their own watch.

Inspired by nature, street art and geometric shapes, the collection of designs offers countless options for consumers to pick their favorite story for their wrist. New designs will regularly be added to spark creativity and entice watch aficionados to keep designing personalized watches that suit their personality. The brand’s latest campaign showcases Swatch’s innovation in design and technology.

Retailing at $125, Swatch X You is available online and at select stores nationwide:

• Aventura Mall, Lincoln Road (Miami)
• Mall of America (Minnesota)
• NYNY Hotel & Casino (Las Vegas)
• Powell Street (San Francisco)
• Times Square & World Trade Center (New York)

A dedicated configurator easily walks consumers through the creation process from choosing their favorite design to strategic placement on the band to picking a color for the inner gear mechanism. To add a special touch, a short message can be written on the backside of the case providing complete personalization of one’s masterpiece.

Whether looking to make a bold fashion statement or gift a loved one with a one-of-a-kind gift, Swatch X You watches are timeless pieces to be treasured.

For more information and to create a Swatch x You watch, please click here. Images available upon request.