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Hi (First Name),

I hope you are safe and well! In case you are working on any last minute Mother's Day gift guides or stories about beauty brands giving back to healthcare workers, I wanted to put eSalon on your radar!

eSalon’s at-home Custom Hair Color Set (ranging from $22-27) is made-to-order color shipped directly to your door. Each formula is custom made, packed with everything needed to color at home, including personalized instructions and access to licensed colorists via phone and email who can help with application questions and adjust the formula.

  • HEALTHCARE WORKERS GIVEAWAY: eSalon is giving back to healthcare workers in a big way, by donating free hair color for year to healthcare workers every week in May (x10 chosen healthcare workers each week, valued at almost 13K) by tagging a healthcare worker on eSalon's IG.

  • LAST MINUTE MOTHER'S DAY GIFT GUIDES: With salons being closed, moms are struggling to find viable alternatives to maintain their hair color at home, needing to touch up their roots, maintain their all-over color or cover up their grays. Rather than gifting the one-size-fits-all boxed dye from the drugstore, readers can Mom the unique and much-needed gift of salon-quality hair color that is completely customized for her, along with contactless delivery right to her door.

      • Bonus: applying the hair color for Mom can be a fun activity to do together if families are quarantining together! The crisis has caused moms to rely on some unlikely hair color helpers, from husbands to kids going behind the chair to color Mom’s hair.

    With over 7.7M orders shipped worldwide and over 215K unique color combinations developed to date, the 5x Allure Best of Beauty Winner makes seamless beauty accessible for all.

    Images can be found HERE. We can also connect you with eSalon's roster of expert colorists if you are in need of an expert to share tips and tricks!

    I look forward to hearing from you!

    Best,
    Lauren

Media Contact:
Ballantines PR
Lauren Maslauski
310-454-3080
lauren@ballantinespr.com

 

Ballantines PR | 9255 W Sunset Blvd. Suite #1100 |  West Hollywood, CA 90069
Phone  | +1 310 454 3080