West Hollywood, CA – March 22, 2019 – Ballantines Public Relations (BPR), the award-winning global lifestyle agency, is pleased to announce that it has been chosen to represent Mexico and Latin America’s premier tourism developer Grupo Vidanta, as the official public relations agency of record. Grupo Vidanta is the newest addition to BPR’s growing collection of luxury and lifestyle travel clients around the world.

BPR is founded on the principles of establishing key global media relationships, implementing strategic thinking and mounting innovative campaigns. The company represents consumer-driven clients in the hospitality, food and beverage, entertainment, non-profit, real estate, wellness, art and design sectors. The renowned PR agency has been hired by Grupo Vidanta to provide high-value, high-impact strategic guidance and execution to bring broad consumer awareness to their vacation destinations, luxury resort brands, golf courses, real estate and innovative entertainment experiences.

“We are honored to welcome Grupo Vidanta as a new client,” said Sarah Robarts, President and Founder of BPR. “We strongly believe in Grupo Vidanta’s approach to the development of luxury beach destinations, and we look forward to growing the brand’s recognition during a time of extreme growth within the United States, and beyond.”

Founded in 1974 by Daniel Chávez Morán, Grupo Vidanta is Mexico and Latin America’s premier tourism developer, specializing in vacation destinations, hotel brands, golf courses, real estate and entertainment. The company’s visionary approach to the development of luxury beach destinations brings vacation dreams to life via resorts and entertainment across Mexico’s most sought-after locations—Nuevo Vallarta, Riviera Maya, Los Cabos, Acapulco, Puerto Peñasco, Puerto Vallarta and Mazatlán—with seven distinct brands including Grand Luxxe, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, Sea Garden and Ocean Breeze.

BPR adds Grupo Vidanta to its expanding roster of clients, which includes Marriott International Lifestyle Brands (Le Meridien Hotels, Tribute Portfolio, Autograph Collection Hotels, Moxy Hotels, Renaissance Hotels, AC Hotels by Marriott, Aloft Hotels and Element Hotels), Waldorf Astoria Beverly Hills, Amazon, Sunset Marquis, Malibu Beach Inn, Trisara Resort, The St. Regis Bora Bora, AKA Beverly Hills, AKA West Hollywood, Sofitel Los Angeles at Beverly Hills, The Waterfront Beach Resort, a Hilton Hotel, Marina Del Rey Hotel, One Gun Ranch, Portola Hotel & Spa in Monterey, Tribe Hotel in Nairobi, Borana Ranch in Kenya, The City of El Segundo, Lawrence J. Ellison Institute for Transformative Medicine at USC, UCLA’s Taste for a Cure, Global Down Syndrome Foundation, Venice Family Clinic and numerous others.