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WHERESofitel Los Angeles at Beverly Hills
8555 Beverly Blvd Los Angeles, CA 90048

Thursday, March 7, 2019 7:00 p.m. – 10:00 p.m.

WHATSofitel Los Angeles at Beverly Hills continues the year on its artistic path with the launch of the newest collection curated by the contemporary art gallery, The Cool HeART. Following the successful unveiling of its new lobby and restaurant décor featuring 40 one-of-a-kind pieces, the centrally-located French luxury hotel will celebrate the gallery’s second chapter with a cocktail reception followed by an after party at the lounge bar, Riviera 31. Entertainment for the evening will be provided by DJ Ariel Vromen and light fare, including lobster mac ‘n’ cheese and truffle fries from the property’s onsite restaurant Cattle & Claw, will be served alongside signature cocktails.

During the cocktail reception, guests will discover an whole new gallery collection honoring this time the incredible Giuliano Bekor. Famous and talented fashion photograph, the artist is also known for his spectacular fine-art pieces in which lights and projections play the role of clothes revealing the beauty and the feminity of the human body. The artist will showcase for the first time 10 exceptional new art pieces, exclusively created for the event, and will present his new cover for the trendy Bello Magazine (to come out in kiosk in March), shot on property among his own creations. Other major contemporary artists will also join the renewed exhibition, including Brandon Deener and the prestigious French luxury perfume brand Morreale will present the most expensive fragrance in the world offered at $1.5 Million. As unique as a Royal family itself, each fragrance is hand-crafted by the distinct individual selecting notes sourced from the riches part of this earth. At 10PM, guests will be able to join the after-party at the bar lounge Riviera 31, and enjoy the rest of the evening with the rhythms of DJ Ariel Vromen.

About The Cool HeART
The Cool HeART was founded by entrepreneur and art dealer, Nausicaa. Beginning her career with a diploma in Musicology from La Sorbonne, the famous Paris University, Nausicaa traveled the world as a model working with some of the top designers. After a long career in fashion, she decided to settle in Los Angeles and renew her passion for art when she began working at the Gallery Montaigne as an art curator. She eventually decided to open her own gallery, The Cool HeART, and has made a name for herself in the art world, regularly working with the brightest young, trendy artists throughout Los Angeles.


About Morreale Paris
Like most prestigious French luxury labels, Morreale Paris is a family affair. Well-known and respected for the values that the house embodies (Honor, Respect, Generosity and Selflessness), the Morreale Family strives for good beside the greatest European dynasties for more than a thousand years. Carried by the strength of thirty generations, the Morreale house is crafting the most luxurious fragrances born from a dream turned into reality by Jean Pierre Morreale. An olfactory revolution led by a luxury label of which the vision transcend words. The House created the most expensive fragrance in the world offered at $1.5 Million. As unique as a Royal family itself, each fragrance is hand-crafted by the distinct individual selecting notes sourced from the riches part of this earth. Adorned with over 20,000 precious stones, the bottle itself sits as a piece of art. Hand-placed diamonds from Russia and Botswana or rubies from Cambodia and Thailand rest on the carved polished 18 karat gold which remind of a Knight's shining armor. Karat values ranging from 200 karats to upwards of 600 karats. This fragrance was made for the new kings and queens of this world.


About Sofitel Los Angeles at Beverly Hills Sofitel
Los Angeles at Beverly Hills is a stunning hotel in LA offering elegant luxury accommodations and dramatic decor with an ambiance that combines see-and-be-seen excitement and the calm of an urban resort. Ideally situated on the corner of La Cienega and Beverly Boulevard, opposite the Beverly Shopping Center, this West Hollywood hotel is conveniently located near Cedar Sinai Medical Center, Rodeo Drive, Melrose Avenue, and Sunset Boulevard. Discover a unique blend of French fashion mixed with Hollywood glamour at this elegant hotel offering 295 rooms on 10 floors including 28 suites all featuring Sofitel's luxurious feather top and state-of-the-art technology. Make the most of Sofitel Los Angeles’s numerous onsite amenities from the 2,500-square-foot gym SoFIT to the French cosmetology SoSpa and the Celebrity Hair Salon LeSalon. Have breakfast at our farm-to-table breakfast restaurant Esterel, join us for lunch or dinner at Cattle & Claw, our burgers and lobster SoCal Eatery and finish the night at Riviera 31 Lounge Bar for a night of breathtaking live music and unforgettable cocktails.



About Sofitel:
Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with over 120 chic and remarkable hotels in the world’s most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of AccorHotels, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,500 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe.

sofitel.com | accorhotels.com

Media Contact:

Ballantines PR
Trisha Davis
T: 310-454-3080 

Sofitel Los Angeles at Beverly Hills
Cecile Sandral-Lasbordes
Marketing & Public Relations Manager Guest Experience & Quality Leader
T: 310.358.3944 cecile.sandral@sofitel.com

Ballantines PR | 9200 Sunset Blvd. Suite #480  |  West Hollywood, CA 90069
Phone  | +1 310 454 3080