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TO SAVANNAH’S HISTORIC WATERFRONT WITH THE ALIDA Characterful Brand Ignited Imaginations Through Color with Second Pantone Pantry Installation & Retail Must-Have Items, Co-Designed by Savannah College of Art & Design Alumni | |||||||||||
To celebrate the recent addition to the brand's growing roster, Tribute Portfolio continued its collaboration with global color authority Pantone and brought the second installation of The Pantone Pantry by Tribute Portfolio to Savannah for a limited time. This immersive pop-up experience first debuted at The Royal Palm South Beach Miami during Art Basel Miami in December 2018 and revealed the 2019 Pantone Color of the Year: PANTONE 16-1546 Living Coral. Located on The Alida Hotel's pool deck and open to the public from this past weekend, May 18 to May 19 from 11 a.m. to 7 p.m., the pantry embodied the playful personality of Tribute Portfolio with multi-sensory moments that served as an interactive tribute to how color – like travel – can reframe your perspective and illuminate the attributes of the destination you are visiting. Curiosity cabinets featured artsy objects that turn travel essentials on their head, from passport holders, luggage tags, travel books, cocktail bar set, sunglasses, headphones, sleep masks, compass, and more. “We saw a lot of excitement around the debut of The Pantone Pantry by Tribute Portfolio, which we designed to connect travelers to creative communities through color while discovering Tribute Portfolio,” said Sarah Lipton, Senior Director, Global Brand Marketing, Tribute Portfolio. “The Alida’s eclectic vibe and the destination’s rich arts and culture scene made Savannah the perfect next stop for our imaginative installation.” Taking travelers and locals on a whimsical journey of color and captivating design, the Savannah-based pantry was bathed in the custom color palette created by Pantone inspired by the destination of Savannah and The Alida within it. “We’re delighted to continue our collaboration with Tribute Portfolio, a brand that shines a light on the individualized and personalized spirit of all its hotels,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Each color within this palette – from the warm PANTONE 15-1512 TPG Misty Rose to the deep PANTONE 19-0405 Beluga – weaves in elements that showcase The Alida's approachable, inviting and humble character and the magic of Savannah.”Connecting with the surrounding design community on a deeper level, Tribute Portfolio and The Alida joined forces with the Savannah College of Art & Design (SCAD), which is celebrating a momentous 40th anniversary this year. Notable alumni artists Juliana Lupacchino, Jocelyn Desisto, Will Penny, Amiri Farris and Paige Russell contributed to the Pantone Pantry and brought the destination to life within the installation. A hidden door within the Pantone Pantry led guests to a back room which was transformed into an immersive environment of animations made from 3D scans taken around Savannah. The scans were textured utilizing the Savannah palette and mirrored geometric panels reflected the projections and allowed consumers to see themselves in the color and light. For a limited time, Keep Shop, The Alida’s 24-hour emporium known for showcasing hand-selected finds from local artisans, featured an exclusive capsule collection of items in the custom Pantone color palette, including items designed by SCAD alumni artists, Pantone products and other goods that celebrate The Alida’s hometown of Savannah. Merchandise will be available for purchase until supplies last. In addition, Keep Shop features ELOI scarves and towels which feature a custom pattern that also adorns the pillows in the hotel’s guest rooms, designed by alumni artist Paige Russell exclusively for The Alida. The Pantone Pantry by Tribute Portfolio will make its final stop at The Slaak Rotterdam, a new Tribute Portfolio Hotel opening soon in the Netherlands. Following the restoration and renovation of its storied building – once the printing house of the Het Vrije Volk newspaper and then a studio space for artists – the intimate and inventive 74-room hotel reflects the dynamic metropolis of Rotterdam. For more information about The Alida, please visit www.thealidahotel.com or www.tributeportfolio.com. |
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About Tribute Portfolio | |||||||||||
Marriott International, Inc. About Makeready About Rockbridge About Pantone SCAD: The University for Creative Careers: |
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